Organization
Faculty of Business and Commerce Professor
Title
Professor
External link
SANO Kaede
Degree
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博士（商学） ( 神戸大学 )
Research Interests
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Destination marketing
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marketing
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Smart Tourism
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Social Media Marketing
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Tourism 2.0
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Social Big Data
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Social Customer Relationship Management
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Tourism
Research Areas
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Humanities & Social Sciences / Commerce
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Humanities & Social Sciences / Tourism studies
Education
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Kobe University Graduate School of Business Administration
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Kobe University Graduate School of Business Administration
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Captial Normal University Department of Literature
Research History
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Kansai University Faculty of Business and Commerce Professor
2026.4
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Wakayama University Faculty of Tourism Professor
2025.4 - 2026.3
Country：Japan
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Wakayama University Center for Tourism Research
2025.4 - 2026.3
Country：Japan
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Wakayama University Center for Tourism Research
2023.4 - 2025.3
Country：Japan
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Wakayama University Faculty of Tourism Associate Professor
2015.4 - 2025.3
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Doshisha University Faculty of Commerce Assistant Professor（Fixed Term）
2013.4 - 2015.3
Professional Memberships
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Society for Serviceology
2021.4 - Present
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The Council for Australasian Tourism and Hospitality Education (CAUTHE)
2015.4 - Present
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JAPAN SOCIETY FOR TOURISM STUDIES
2015.4 - Present
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JAPAN SOCIETY FOR INFORMATION AND MANAGEMENT
2013.4 - Present
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JAPAN SOCIETY OF MARKETING & DISTRIBUTION
2010.4 - Present
Committee Memberships
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日本商業学会 日本商業学会関西部会幹事
2020.4 - Present
Committee type：Academic society
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大阪府阪南市役所 観光振興戦略ビジョン策定委員会 副委員長
2016.4 - 2017.3
Committee type：Municipal
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日本商業学会 「夏のマーケティング学校」運営委員
2016.4 - 2016.9
Committee type：Academic society
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日本商業学会 「夏のマーケティング学校」運営委員
2015.4 - 2015.9
Committee type：Academic society
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大阪府貝塚市 地方創生推進事業「ブランディング・シティプロモーション事業」委託業務選定委員
2022.9
Committee type：Government
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サービス学会第11回国内大会 運営委員
2022.4 - 2023.3
Committee type：Academic society
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和歌山県商工観光労働部所管公募型プロポーザル方式等事業者選定委員会委員
2021.7
Committee type：Government
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和歌山県商工観光労働部企業政策局企業振興課 わかやま地場産業ブランド力強化支援事業審査委員
2019.4 - Present
Committee type：Municipal
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和歌山県庁 和歌山県建築審査会委員
2019.4 - Present
Committee type：Municipal
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日本観光学術学会 庶務委員
2018.4 - Present
Committee type：Academic society
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和歌山市役所 史跡和歌山城二の丸西部及び西の丸整備に係る専門部会委員
2017.4 - 2018.3
Committee type：Municipal
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大阪府阪南市役所 日台交流プラットフォーム メンバー
2017.4 - 2018.3
Committee type：Municipal
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岸和田市公営競技事業所 第68回高松宮記念杯競輪広告宣伝業務受託候補者選定委員
2017.4 - 2018.3
Committee type：Municipal
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岸和田市公営競技事業所 第68回高松宮記念杯競輪広告宣伝業務受託候補者選定委員
2016.4 - 2017.3
Committee type：Municipal
Papers
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Destination Management with Highly Competitive Advantages through Tourism Digital Transformation: From the Lens of Value Co-creation Invited Reviewed
12 ( 1 ) 47 - 66 2024.4
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Kaede Sano, Hiroki Sano, Yuji Yashima, Hajime Takebayashi
Tourism Management 101 104844 - 104844 2024.4
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Mobility Patterns of International Tourisms: Implications for Responsible Urban Tourism Reviewed
Kaede Sano
Journal of Responsible Tourism Management 1 ( 1 ) 88 - 111 2021.1
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The effect of different crisis communication channels Reviewed International journal
Kaede Sano, Hiroki Sano
Annals of Tourism Research 79 1 - 21 2019.11
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Reconceptualizing women tourism entrepreneurs’ agency: a case from Urban Uzbekistan Reviewed International coauthorship International journal
Nozomi Saito, Kaede Sano, Lisa Ruhanen, Seiko Shirasaka
Asia Pacific Journal of Tourism Research 1 - 31 2026.4
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Exploring the digital transformation of heritage tourism Reviewed
Wakayama Tourism Review 8 22 - 25 2026.3
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Exploring the visual and olfactory effects on responsible tourism: A cutting-edge study Reviewed
462 - 463 2026.2
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Tone of Voice in DMO's Social Media Marketing Reviewed
Kaede Sano, Yuji Yashima, Zhen Li
The Proceedings of APTA (Asia Pacific Tourism Association) Annual Conference 1 - 4 2025.7
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Unlocking the Tourism Potential of Uzbekistan in Japan: Market analysis and strategic recommendations
Kaede Sano
ウズベキスタン受託研究・報告書 1 - 44 2025.5
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The role of destination marketing and management organizations in promoting sake tourism: a case study of Japan Reviewed International journal
Masanao Tachibana, Kaede Sano
Journal of Place Management and Development 2025.4
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Service innovation as a form of Omotenashi at tourism destinations – A case study of Shirahama, Wakayama Prefecture Reviewed
Kaede Sano, Yuji Yashima
Wakayama Tourism Review 6 7 - 10 2025.3
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Book Review International journal
Kaede Sano
Journal of Hospitality and Tourism Management 2025.3
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Methodological Advances and Theoretical Gaps in Tracking Non‐Urban Tourism Mobility Reviewed International coauthorship International journal
João Romão, Kaede Sano
International Journal of Tourism Research 1 - 18 2025.2
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How Do International and Domestic Tourists Perceive the Service Quality of Japanese Ryokans? A Cross-Cultural Perspective Reviewed International journal
Fukumi Maki, Kaede Sano, Hao Sun
Journal of Quality Assurance in Hospitality & Tourism 1 - 24 2025.1
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Unveiling the distinctive characteristics of women entrepreneur networks in the tourism industry of developing countries: Insights from the literature
Nozomi Saito, Lisa Ruhanen, Kaede Sano, Seiko Shirasaka
Wakayama Tourism Review 5 6 - 9 2024.3
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和歌山地域発展に貢献する価値共創に関する研究 ～白浜町関係人口作りの視点から～ Invited
佐野楓, 森孝司, 田中大士
地域研究 28 3 - 13 2024.3
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Sustainable Urban Tourism with Green-Slow Mobility: A Case of Ikebukuro, Japan Reviewed International journal
Sano, H, Sano, K, Kato, K
Journal of Responsible Tourism Management 4 ( 1 ) 94 - 106 2024.1
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Tourists' willingness to contribute to smart tourism: a construal level theory perspective Reviewed
Hao Sun, Kaede Sano
Journal of Hospitality and Tourism Insights ahead-of-print 2023.12
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The metaverse in the tourism industry: A new horizon after the COVID-19 pandemic
4 32 - 35 2023.3
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Spatial Distribution of Accommodation Supply in Osaka City - A Policy Perspective Reviewed
Journal of Responsible Tourism Management 2 ( 2 ) 90 - 102 2022.7
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Developing a Smart Tourism Destination through Social Big Data: Multiple Case Studies from Wakayama Prefecture Reviewed
Tourism Studies 26 1 - 15 2022.3
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Data-driven market segmentation by tourists' mobility patterns: A methodological approach.
Sano, K, Sano, H, Nagata, S
Wakayama Tourism Review 2 49-51 2022.3
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Exploring the constraints of women entrepreneurs in developing countries: Evidence from the literature
Sano, K, Saito, N
Wakayama Tourism Review 3 14 - 16 2022.3
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Current Trends, Issues, and Future Directions of Smart Tourism Development through Big Data. Reviewed
Journal of Information and Management 41 ( 4 ) 98 - 109 2022.2
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Tourism Destination Image : Lessons learned and ways forward Reviewed
Tourism Studies 25 25 - 35 2021.9
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Value co-creation and open innovation in urban smart tourism ecosystem development: A lens from service-dominant logic Invited
Sano, K, Sano, H
Wakayama Tourism Review 1 9 - 11 2021.3
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Development of a System for Providing Disaster Prevention Information to International Tourists Reviewed
志垣沙灯子, 吉野孝, 永井隼人, 佐野楓, RITCHIE Brent W., RITCHIE Brent W.
情報処理学会論文誌ジャーナル(Web) 62 ( 1 ) 204 - 213 2021.1
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Exploring the role of a local official cartoon character in DMO's social media marekting: The case of Wakapan in Wakayama Prefecture, Japan. Reviewed
Sano, K, Yashima, Y, Wong, I. A, Takebayashi, H
2020.2
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Managing tourists' perceptions of control in the business ecosystem of smart tourism Reviewed
The proceedings of the council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual conference a 458 - 460 2020.2
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International tourists' knowledge of natural hazards Reviewed International journal
Hayato Nagai, Brent W. Ritchie, Kaede Sano, Takashi Yoshino
Annals of Tourism Research 80 102690 - 102690 2020.1
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A Generalized Approach to Tourist Ethnocentrism (GATE): Analysis of the GenE Scale for Application in Tourism Research Reviewed
Kaede Sano
Journal of Travel Research 60 ( 1 ) 65 - 85 2020.1
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International tourists in Japan: Their increasing numbers and vulnerability to natural hazards. International journal
Hayato Nagai, Kaede Sano, Brent W Ritchie, Takashi, Yoshino
Tourism Development in Japan: Themes, Issues and Challenges. 2020
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Reputation and image recovery from the Great East Japan Earthquake: A long journey with high hopes International journal
Kaede Sano
Reputation and Image Recovery for the Tourism Industry 2019.5
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Exploring international tourists’ spatial behavior in Osaka Reviewed
Kaede Sano, Hiroki Sano, Tatsuo Oi
Proceedings of 2019 APacCHRIE & EuroCHRIE Joint Conference 2815 - 2817 2019.5
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PROPOSAL OF INCLUDING QUIZZES WITH NO CORRECT ANSWERS IN A DISASTER-KNOWLEDGE PROVIDING SYSTEM
Ritchie Brent
3 10 - 15 2019.2
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Comparing Chinese and American tourists’ spatial-temporal behavior by GPS tracking in Osaka Reviewed
Kaede Sano, Hiroki Sano, Tatsuo Oi
The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 29th Annual Conference 517 - 521 2019.2
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Ritchie Brent
3 24 - 31 2019.2
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The latest trends and future prospects of tourism management in tourism studies : A cluster analysis of frequent words' similarity Reviewed
佐野 楓
観光学 ( 18 ) 133 - 146 2018.3
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Exploring how travel blogs influence solo Chinese tourists to visit Japan: An ethnographic study Reviewed
Kaede Sano
The Proceedings of the 28th Council for Australasian Tourism and Hospitality Education (CAUTHE) 674 - 678 2018.2
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The challenges of protecting international tourists in Japan: The development of a hazard information system Reviewed
Hayato Nagai, Brent Ritchie, Kaede Sano, Takashi Yoshino
The proceedings of The Council for Australasian Tourism and Hospitality Education (CAUTHE) 28th Annual Conference 1 - 5 2018.1
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Adopting recommendations from guidebooks and WOM websites: A study of Japanese international tourists Reviewed
Kaede Sano, Hayato Nagai
The Proceedings of Asia Pacific Tourism Association (APTA) Annual Conference. 517 - 520 2017.7
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Finding the Gap between Service Companies and Cus-tomers in Terms of Social CRM: An Exploratory Study of Japan’s Tourism Industry Reviewed
Kaede Sano
The Proceedings of 5th International Conference, ICServ 2017 1 - 8 2017.7
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Social Media Commercialization in Tourism 2.0 : A Literature Review Reviewed
佐野 楓
観光学 ( 16 ) 49 - 60 2017.3
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Understanding tourists’ information search behavior as a risk reduction strategy: The case of international tourists in Japan Reviewed
Kaede Sano, Hayato Nagai, Brent W. Ritchie
The Proceedings of International Marketing Trends Conference 1 - 16 2017.1
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Does social media really enhance relationships with customers? Understanding the effects of SCRM in Japan’s tourism industry Reviewed
Kaede Sano
The Proceedings of 2016 International Conference of Asian Marketing Associations 1 - 20 2016.10
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Investigating the role of attitudes towards social media marketing activities and the perceived value of using social media in organizing vacations Reviewed
Kaede Sano
The Proceedings of Global Marketing Conference 1 - 16 2016.7
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Why do they use social media to organize vacation trip? Explore the effect of attitude, benefit and incentive on tourists’ intention of using social media Reviewed
Kaede Sano
The Proceedings of Asia Pacific Tourism Association Annual Conference 239 - 242 2016.6
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The Effect of Social Media on Customer Satisfaction and Relationship Strength in a Service with High Perceived Risk in Japan Reviewed
Kaede Sano, Hiroki Sano
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? 435 - 439 2016
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Do they really work? Exploring the direct and indirect effects of social media marketing activities on different service sectors in Japan Reviewed
Kaede Sano
The Proceedings of 3rd World Research Summit for Tourism 1 - 7 2015.12
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Country-of-origin and brand effects on customers’ service evaluations Reviewed
Kaede Sano
The Proceedings of International Marketing Trends Conference 1 - 10 2015.1
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The effects of social media on keeping using indemnity insurance service(General Contribution Article) Reviewed
SANO Kaede
Journal of Information and Management 35 ( 2 ) 64 - 73 2015
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Do Social Media Marketing Activities Enhance Customer Satisfaction, Promote Positive WOM and Affect Behavior Intention? : An Investigation into the Effects of Social Media on the Tourism Industry
Sano Kaede
同志社商学 66 ( 3 ) 491 - 515 2014.12
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Accessing Resources for Social Customer Relationship Management : The critical role of social media in CRM
Sano Kaede
同志社商学 66 ( 2 ) 366 - 389 2014.9
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商学会研究会報告 サービス評価における原産国効果とブランド効果の比較
佐野 楓
同志社商学 66 ( 2 ) 411 - 413 2014.9
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Does social media enhance innovation in customer relationship management Reviewed
Kaede Sano
The Proceedings of Global Marketing Conference 1 - 12 2014.7
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The Theoretical Exploration of the Inter-relationship between Customer Satisfaction and Loyalty in Service
Sano Kaede
同志社商学 65 ( 4 ) 421 - 438 2014.1
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An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service” Proceeding of International Marketing Trends Conference Reviewed
Kaede Sano
The Proceedings of International Marketing Trends Conference 1 - 16 2014.1
Books
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Handbook on Tourism and Social Media
（ Role： ContributorChapter 24: Exploring how travel blogs influence Chinese tourists to visit Japan: a netnographic study of Chinese tourists' travel blogs）
2022.2 （ ISBN:9781800371408 ）
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Tourism Development in Japan: Themes, Issues and Challenges.
（ Role： Contributor）
2020.10 （ ISBN:9780367221478 ）
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Reputation and Image Recovery for the Tourism Industry
Kaede Sano（ Role： ContributorReputation and image recovery from the Great East Japan Earthquake: A long journey with high hopes）
Oxford, United Kingdom: Goodfellow Publishers Limited 2019.4 （ ISBN:1911396676 ）
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『ここからはじめる観光学』
佐野楓（ Role： Contributor第9章 観光マーケティング（P. 64－70））
ナカニシヤ出版 2016.12 （ ISBN:9784779511233 ）
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『リレーションシップ・マーケティング（単行本・第2版）』
佐野楓（ Role： Contributor第3章 顧客満足と顧客ロイヤルティ戦略（P.35－48））
2018.9 （ ISBN:4864340897 ）
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『リレーションシップ・マーケティング（単行本・第1版）』
佐野楓（ Role： Contributor第3章 顧客満足と顧客ロイヤルティ（P.31－43)）
五絃舎 2014.7 （ ISBN:9784864340380 ）
MISC
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Introduction to Wakayama Tourism Review Vol. 4. Invited
4 5 - 6 2023.3
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吉野 孝, 坂本 真輝, 永井 隼人, 佐野 楓, Brent Ritchie
2021 ( 1 ) 417 - 424 2021.6
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観光客を対象とした防災情報提供システムにおける写真撮影時の防災情報表示機能の提案
坂本 真輝, 吉野 孝, 永井 隼人, 佐野 楓, ブレント・ リッチー
2020年度 情報処理学会関西支部 支部大会 講演論文集 ( 2020 ) 2020.9
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Providing Disaster Information for Tourists Taking Photos with Their Mobile Devices : A proposal
3p 2020
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( 2019 ) 45 - 50 2019.11
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観光客を対象とした防災情報提示システムにおける観光防災地図作り機能の開発
坂本 真輝, 吉野 孝, 永井 隼人, 佐野 楓, ブレント・ リッチー
2019年度 情報処理学会関西支部 支部大会 講演論文集 ( 2019 ) 2019.9
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Introducing a Disaster Prevention Map Creation Tool within an Online Disaster Information System
3p 2019
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外国人観光客向け防災知識提供システムにおける正解をもたないクイズの効果
志垣 沙灯子, 吉野 孝, 永井 隼人, 佐野 楓, ブレント リッチー
2018年度 情報処理学会関西支部 支部大会 講演論文集 ( 2018 ) 2018.9
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観光客を対象としたWeb閲覧時に防災情報にさらされるシステムの開発
坂本 真輝, 吉野 孝, 永井 隼人, 佐野 楓, リッチー ブレント
2018年度 情報処理学会関西支部 支部大会 講演論文集 ( 2018 ) 2018.9
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漫画表現とクイズを用いた外国人観光客向け防災知識提供システムの評価
志垣 沙灯子, 吉野 孝, 永井 隼人, 佐野 楓, Brent Ritchie
マルチメディア，分散協調とモバイルシンポジウム2018論文集 ( 2018 ) 406 - 413 2018.6
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漫画表現とクイズを用いた外国人観光客向け防災知識提供システムの提案
志垣 沙灯子, 吉野 孝, 永井 隼人, 佐野 楓, ブレント リッチー
第80回全国大会講演論文集 2018 ( 1 ) 577 - 578 2018.3
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外国人観光客を対象とした経路検索結果に基づく防災情報提供手法の提案
坂本 真輝, 吉野 孝, 永井 隼人, 佐野 楓, ブレント リッチー
第80回全国大会講演論文集 2018 ( 1 ) 525 - 526 2018.3
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The Development of a Disaster Information Provision Method Based on Route Search Results for International Tourists
坂本 真輝, 吉野 孝, 永井 隼人, 佐野 楓, リッチー ブレント
電子情報通信学会技術研究報告 = IEICE technical report : 信学技報 117 ( 452 ) 25 - 30 2018.2
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Development of a Disaster-knowledge Providing System for International Tourists by Using Comic Expressions and Quiz-style
志垣 沙灯子, 吉野 孝, 永井 隼人, 佐野 楓, リッチー ブレント
電子情報通信学会技術研究報告 = IEICE technical report : 信学技報 117 ( 452 ) 7 - 12 2018.2
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Effect of including quizzes with no correct answers in a disaster-knowledge providing system for international tourists
志垣 沙灯子, 吉野 孝, 永井 隼人, 佐野 楓, リッチー ブレント
情報処理学会関西支部支部大会講演論文集 ( 2018 ) 2018
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Development of a System that Automatically Provides Disaster Prevention Information to Tourists at the Time of Web Browsing
坂本 真輝, 吉野 孝, 永井 隼人, 佐野 楓, リッチー ブレント
情報処理学会関西支部支部大会講演論文集 ( 2018 ) 1 - 6 2018
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観光マーケティング
佐野楓
観光研究の高度化・国際化推進による次世代型観光モデル創出プロジェクト報告書（2015年度）Ⅰ 55 - 60 2015.3
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THE EFFECT OF SOCIAL MEDIA ON CUSTOMER SATISFACTION AND THE STRENGTH OF CUSTOMER RELATIONSHIP Invited
Sano, K
観光研究におけるアジアのハブ拠点の構築に向けた研究高度化・国際化プロジェクト報告書（2015年度） 103 - 114 2015.3
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Tourism Marketing Invited
Sano, K
Developing an Innovative Model for the Advancement and Internationzation of Tourism Research: A Project Report 2015Ⅱ 77 - 86 2015.3
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Abstracts of workshop presentations
Nagata Shuichi, Sano Kaede, Koyama Osamu, Ando Takashi
同志社商学 = Doshisha Shogaku (The Doshisha Business Review) 66 ( 2 ) 410 - 416 2014.9
Presentations
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Smart Tourism Development - Current trends and future challenges Invited
The Japan Section of the Regional Science Association International 2023.10
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観光デジタル・トランスフォーメーションによる 競争優位性の高い観光地経営――価値共創とオープンイノベーションの視点から Invited
佐野楓
観光学術学会 2023.7
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ツーリスト・モビリティの解析
佐野楓
サービス学会 第11回国内大会 2023.3
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Tracking international tourist's mobility in Osaka city Invited
Sano, K
International Conference on Sustainable Tourism and Hospitality 2022 2022.11
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Conducting Consumer Research in Japan Invited
Kaede Sano
workshop series for students and young researchers 2023 2023.12
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Tourism studies from the lens of markketing Invited
Kaede Sano
2023.11
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Tourism, hospitatliy and event education in Japan Invited
Sano, K, Horita, Y
Teaching and Learning SIG online presentation, What does teaching and learning look like in the wider Asia Pacific context? The Council for Australasian Tourism and Hospitality Education (CAUTHE) 2022.9
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Mobility Patterns of International Tourisms: Implications for Responsible Urban Tourism Invited
Sano, K
Journal of Responsible Tourism Management Forum: Inaugural Publication of Journal of Responsible Tourism Management 2021.2
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Japan’s Tourism Strategy for the Inbound Market Invited International conference
Kaede Sano
2019 International Conference on Hospitality, Tourism Management and Industry Development 2019.6
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Does generative aritifical intelligence emotionally influence the travel planning experience of tourists? Comparing traditional information searching process with ChatGPT International coauthorship International conference
Asia Pacific Tourism Association (APTA) annual conference 2024.7 Asia Pacific Tourism Association (APTA)
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サービス学のグランドチャレンジについて（パネルディスカッション） Invited
佐野楓
サービス学会 第12回国内大会 2024.3
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人工知能が観光客の旅行意思決定プロセスに与える影響 Invited International coauthorship
佐野楓, ザイナルアビディン フスナ
サービス学会 第12回国内大会 2024.3
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A case study empowering women entrepreneurs in Uzbekistan Invited
Saito Nozomi, Sano Kaede
CTR International Conference “International Tourism Research Salon” 2022.3
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Constraints of women entrepreneurs in the tourism industry: An exploratory study in Uzbekistan
Saito Nozomi, Sano Kaede, Ruhanen Lisa, Shirasaka Seiko
The Council for Australasian Tourism and Hospitality Education (CAUTHE) annual conference 2022.2
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Mobility-as-a-Service (MaaS) in sustainable tourism destination development: A case study of Japan
Sano Hiroki, Sano Kaede
Euro Asia Tourism Studies Association (EATSA) 2021 annual conference 2021.6
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Comparing the effects of cognitive and affective messages on tourist destination promotion
Sano Kaede, Sano Hiroki, Yashima Yuji, Takebayashi Hajime
Euro Asia Tourism Studies Association (EATSA) 2021 annual conference 2021.6
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「スマートツーリズムと観光行動―スマートな環境 と観光者の選択をめぐって」へのコメント Invited
佐野 楓
観光空間研究部会 2024.6
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Tourism in Japan - Current issues and future challenges Invited
佐野楓
中国・山東師範大学訪問団 2023.7
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The Future of Destination Management Invited
CTR International Symposium Series 2023 2023.1 和歌山大学国際観光学研究センター
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異文化適応のサービス経営－ディズニーリゾート Invited
佐野楓
京都大学経営管理大学院 サービス経営論 2022.10
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Empowering Female Academics: Research, Education & Career Development Invited
佐野楓(パネリスト
Diversity Seminar 2018.2
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Lecture Meeting : The Quantitative Research Methodology for International Students Invited
佐野 楓
山口経済学雑誌 = Yamaguchi journal of economics, business administrations & laws 2017.3
Awards
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Best Paper Award
2023.12 Travel and Tourism Research Association (TTRA) Asia Pacific Chapter Exploring tourists’ perceptions on the use of generative AI: Using ChatGPT for travel planning to Japan
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2026.2 The Council for Australasian Tourism and Hospitality Education (CAUTHE)
Fengzhou Li, Kaede Sano
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Certification of Outstanding Contribution in Reviewing
2018.10 Annals of Tourism Research
Kaede Sano
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Nominate Best Paper Award
2016.10 International Conference of Asian Marketing Associations Does social media really enhance relationships with customers? Understanding the effects of SCRM in Japan’s tourism industry
Kaede Sano
Research Projects
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擬人化コミュニケーションによる責任ある観光行動の促進
Grant number：26K05159 2026.4 - 2030.3
日本学術振興会 科学研究費助成事業 基盤研究(C)
佐野 楓, 小口孝司, 李振
Authorship：Principal investigator
Grant amount：\4550000 （ Direct Cost: \3500000 、 Indirect Cost：\1050000 ）
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A neuroscientific framework for measuring video Ad effectiveness in tourism marketing
2025.5 - 2027.3
Authorship：Principal investigator
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Assessing the Effectiveness of In-Store Advertising and Understanding Consumer Behavior Through Neuroscientific Approaches
Grant number：25K00006 2025.4 - 2029.3
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B)
Grant amount：\18850000 （ Direct Cost: \14500000 、 Indirect Cost：\4350000 ）
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Analysis of the entry-exit dynamics of firms in response to changes in the external environment
Grant number：25K05299 2025.4 - 2028.3
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Grant amount：\4550000 （ Direct Cost: \3500000 、 Indirect Cost：\1050000 ）
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Unlocking the Tourism Potential of Uzbekistan in Japan: Market Analysis and Strategic Recommendations
2024.7 - 2025.6
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Responsible tourism management for sustainable development of local community －Across countries' insight from Malaysia and Japan
2024.4 - 2025.3
Authorship：Principal investigator
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Exploring the impact of Artificial intelligence (AI) on tourist travel intention to lesser-known destinations
2023.4 - 2024.3
FY 2023 CTR Joint Research Support Program
Authorship：Coinvestigator(s)
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オンライン・コミュニティが中国人観光客の化粧品購買行動に及ぼす影響
2022.4 - 2023.3
株式会社ザ・ギンザ 共同研究
Authorship：Principal investigator
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Empowering women entrepreneurs in developing countries' tourism industries through business ecosystem
2021.4 - 2022.3
Wakayama University
Authorship：Principal investigator
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Smart tourism destination development and value co-creation through big data
Grant number：20K12399 2020.4 - 2022.3
Japan Society for the Promotion of Science Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Authorship：Principal investigator
Grant amount：\4290000 （ Direct Cost: \3300000 、 Indirect Cost：\990000 ）
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The Resident Sentiment Index Validation in a Japanese Context
2019.5 - 2020.3
Center for Tourism Research, Wakayama University
Kaede Sano
Authorship：Principal investigator Grant type：Competitive
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観光目的地の競争優位性：訪日客の増加を契機とするDMOマネジャーの役割の変容
2019.4 - 2022.3
日本学術振興会 基盤研究（B）
八島雄士
Grant type：Competitive
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Protecting international tourists from harm: Developing an effective tourist hazard information system
Grant number：17H02250 2017.4 - 2021.3
Japan Society for the Promotion of Science Grant-in-Aid for Scientific Research (B) Grant-in-Aid for Scientific Research (B)
Brent W. Ritchie
Grant type：Competitive
During the research period, the following two main achievements were addressed. (1) Based on previous discussion on risk management in the tourism literature, international tourists’ knowledge about natural hazards in Japan, information seeking behavior, intention to use hazard information systems and other related topics were explored. Tourists’ actual experience of natural hazards in Japan was also explored. (2) Disaster prevention information systems targeting international tourists in Japan have been developed, and the effectiveness of the systems was evaluated through experiments.
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ツーリズム2.0時代のソーシャルメディア・マーケティング競争優位に関する研究
2017.4 - 2020.3
日本学術振興会 若手研究（B）
佐野楓
Authorship：Principal investigator Grant type：Competitive
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サービス業界におけるソーシャル顧客関係管理の理論と実践に関する研究
2015.4 - 2017.3
日本学術振興会 若手研究（B）
佐野楓
Authorship：Principal investigator Grant type：Competitive
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サービス業界におけるソーシャルメディアの商業化に関する研究
2013.10 - 2015.3
日本学術振興会 研究スタート支援
佐野楓
Authorship：Principal investigator Grant type：Competitive
Teaching Experience
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Customer Relationship Management
2020.10 - 2021.3 Institution：Kobe University
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観光論
2018.10 - 2020.3 Institution：同志社大学
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Risk Management
2017.4 - 2019.9 Institution：和歌山大学
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Critical Issues in Tourism B
2017.4 - 2019.3 Institution：Wakayama University
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Tourism Enterprise and Strategy
2016.4 - 2020.3 Institution：和歌山大学
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Tourism Management
2015.10 - 2026.6 Institution：和歌山大学
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Tourism Marketing
2015.4 - 2025.3 Institution：和歌山大学
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Tourism Management・大学院
2015.4 - 2024.3 Institution：Wakayama University
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Basic Marketing
2015.4 - 2018.3 Institution：Kyoto Bunkyo University
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マーケティング・リサーチ
2014.3 - 2015.7 Institution：関西大学
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Tourism Marketing
2026.4 - Present Institution：Kansai University
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Consumer Behavior
2026.4 - Present Institution：Kansai University
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2022年度観光庁持続可能な観光推進モデル事業・人材育成（分担）
2022.10 - 2023.2
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外国書講読
2021.10 - 2023.3 Institution：Kobe University
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Customer Relationship Management
2020.4 - 2026.8 Institution：Wakayama University
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基礎演習
2015.4 - 2015.9 Institution：Wakayama University
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ビジネス・トピックス
2013.10 - 2016.3 Institution：同志社大学
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アカデミック・リテラシー
2013.4 - 2015.7 Institution：同志社大学
Social Activities
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和歌山県・紀美野町・小川地区 地区×学生による観光・文化・交流情報発信と棚田の再生
紀美野町 2019.4 - Present
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奈良県葛城山麓の地域再生プロジェクト
2015.4 - 2016.3
Media Coverage
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部活手帳「部log」商品化プロジェクトスタート。和歌山大学観光学部佐野ゼミめもりぃむと伊藤手帳で共同開発～部活に特化した手帳で部活生を支援～ Internet
伊藤手帳株式会社 プレスリリース 2024.1
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変わらないもの、ここに 観光ダイヤモンドイヤー始動（その1） ／和歌山 Newspaper, magazine
毎日新聞 毎日新聞 地方版 2023.1
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カッパで謎解き旅 和歌山大生が企画 SDGs学びながら白浜巡り ／和歌山 Newspaper, magazine
毎日新聞 毎日新聞 地方版 2022.7
Academic Activities
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CTR International Symposium Series 2023-2024
Role(s)： Planning, management, etc., Panel moderator, session chair, etc.
和歌山大学国際観光学研究センター （ 和歌山大学国際観光学研究センター ） 2024.1
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CTR国際シンポジウム2024-2025「責任ある観光」 International contribution
Role(s)： Planning, management, etc., Panel moderator, session chair, etc.
和歌山大学国際観光学研究センター （ 和歌山県白浜町 ） 2024.11
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サービス学会 第11回国内大会
Role(s)： Planning, management, etc.
サービス学会 2023.3
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CTR International Symposium Series 2022-2023 “The Future of Tourism Education and Destination Management”
Role(s)： Panel moderator, session chair, etc.
和歌山大学国際観光学研究センター（CTR） 2023.1
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CTR workshop series for students and young researchers Session 1「Getting Published: A Practical Guide」
Role(s)： Panel moderator, session chair, etc.
和歌山大学国際観光学研究センター（CTR） 2022.11
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International Conference on Responsible Tourism and Hospitality (ICRTH) 2022
Role(s)： Panel moderator, session chair, etc.
Sarawak Research Society 2022.9
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Journal of Responsible Tourism Management
Role(s)： Review, evaluation, Peer review
Sarawaka Research Society and UCSI University (Faculty of Hospitality and Tourism Management) 2021.1 - Present
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Journal of Hospitality and Tourism Management (SSCI)
Role(s)： Peer review
Elsevier 2020.8 - Present
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Service Business (SSCI)
Role(s)： Peer review
Springer 2020.4 - Present
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Journal of Destination Marketing & Management (SSCI)
Role(s)： Peer review
Elsevier 2020.4 - Present
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Tourism Management (SSCI)
Role(s)： Peer review
Elsevier 2019.8 - Present
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Annals of Tourism Research (SSCI)
Role(s)： Peer review
Elsevier 2018.7 - Present