Updated on 2024/11/17

写真a

 
LI,Zhen
 
Organization
Faculty of Business and Commerce Associate Professor
Title
Associate Professor
External link

Degree

  • 博士（商学） ( 神戸大学 )

Research Interests

  • Marketing Research

  • Applied Econometrics

  • Marketing Science

  • Data Science

Research Areas

  • Humanities & Social Sciences / Commerce  / Applied Econometrics

  • Humanities & Social Sciences / Commerce  / Consumer Behavior

  • Humanities & Social Sciences / Commerce  / Marketing Science

  • Informatics / Statistical science  / Data Science

Education

  • Kobe University   Graduate School of Business Administration   Ph.D. in Commerce

    2012.4 - 2015.3

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    Country： Japan

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  • Kobe University   Graduate School of Business Administration   M.A. in Commerce

    2010.4 - 2012.3

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    Country： Japan

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  • Zhejiang University of Finance and Economics   The School of Information   e-Commerce

    2004.9 - 2008.8

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    Country： China

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Research History

  • Kansai University   Faculty of Business and Commerce   Associate Professor

    2022.4

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  • Toyo University   Faculty of Business Administration   Associate Professor

    2019.4 - 2022.3

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  • Toyo University   Faculty of Business Administration   Lecturer

    2016.4 - 2019.3

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  • Kansai University   Data Science Laboratory   Postdoctoral Fellow

    2015.4 - 2016.3

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Papers

  • Driving eco‐friendly product purchases through social media: How does peer influence work? Reviewed

    Chiyin Chen, Zhen Li, Shuai Yang, Dongmei Cao

    Journal of Consumer Behaviour   23 ( 6 )   3213 - 3231   2024.9

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    Authorship：Corresponding author   Language：English   Publishing type：Research paper (scientific journal)   Publisher：Wiley  

    Abstract

    Social media platforms expose individuals to both peer and marketer influences. While these influences have garnered significant research attention regarding their impact on consumer behaviors, the findings have been a subject of debate. This research examines how peer influence from user‐generated content (UGC) differs from marketer influence from marketer‐generated content (MGC) in its effect on consumers' eco‐friendly product (EFP) purchases and how peer influence takes place. Study 1 uses online field data from an e‐commerce company and suggests that peer influence is associated with more sales, whereas there is no empirical evidence to support a similar effect for marketer influence. Utilizing online survey data collected from social media users, Study 2 further reveals that informational and normative peer influences significantly increase consumers' purchase intention via environmental self‐efficacy and positive moral emotion. Notably, tie strength with the influencing peer plays a crucial role in moderating the relationship between different peer influences, the mediators, and the mediation paths. Our research advances knowledge of peer influence on EFP consumer behaviors, extends the UGC literature through the lens of peer influence and tie strength, and offers practical implications for social media marketers and policymakers promoting eco‐friendly products.

    DOI： 10.1002/cb.2400

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  • Handling missing values and imbalanced classes in machine learning to predict consumer preference: Demonstrations and comparisons to prominent methods Reviewed

    Yahui Liu, Bin Li, Shuai Yang, Zhen Li

    Expert Systems with Applications   237   121694 - 121694   2024.3

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    Authorship：Last author   Language：English   Publishing type：Research paper (scientific journal)   Publisher：Elsevier BV  

    DOI： 10.1016/j.eswa.2023.121694

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  • The value of psychological ownership: How buy-online-and-pick-up-in-store enhances consumer loyalty Reviewed

    You Li, Yaping Chang, Zhen Li, Lixiao Geng

    European Journal of Marketing   58 ( 1 )   119 - 142   2023.12

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    Language：English   Publishing type：Research paper (scientific journal)   Publisher：Emerald  

    Purpose

    Although buy-online-and-pick-up-in-store (BOPS) has been widely implemented by companies, scant attention has been paid to its effect on consumer experience and the concomitant outcomes. Using the psychological ownership theory, this study aims to examine whether and how the BOPS experience (vs online experience) can enhance consumer loyalty.

    Design/methodology/approach

    Study 1 investigated the consumer loyalty of shopping experience (self-pickup vs delivery) on actual consumer behavior through secondary data. Studies 2, 3 and 4 were controlled experiments to further investigate the mediating effect of product psychological ownership, and the moderating effects of product type and postdecision experience valence.

    Findings

    The authors found that BOPS shopping led to higher consumer loyalty (i.e. repeat purchase and repeat purchase frequency) compared with online shopping. Furthermore, the authors examined that this effect was mediated by product psychological ownership and moderated by product type and postdecision experience valence.

    Research limitations/implications

    Theoretical speculations about how BOPS shopping affects consumer experience should be probed in future research.

    Practical implications

    Retailers with physical stores can offer in-store pickup options for their online consumers to increase their product psychological ownership and consumer loyalty. And the positive effects of the BOPS strategy relied on product type and postdecision experience valence.

    Originality/value

    This research offers theoretical contributions to research on the BOPS strategy, psychological ownership theory and consumer loyalty.

    DOI： 10.1108/ejm-05-2022-0378

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    Other Link： https://www.emerald.com/insight/content/doi/10.1108/EJM-05-2022-0378/full/html

  • IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES Reviewed

    Fangzhou Li, Zhen Li, Shuai Yang, Ken Ishibashi

    Global Fashion Management Conference   2020   1350 - 1350   2020.11

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    Publishing type：Research paper (scientific journal)   Publisher：Global Alliance of Marketing and Management Associations  

    DOI： 10.15444/gmc2020.10.03.01

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  • Impacts of Online Reviews on Consumers' Decision-making: A Topic Analysis in Restaurant Services Reviewed

    Fangzhou Li, Zhen Li, Ken Ishibashi, Shuai Yang

    Proceedings of 2020 Global Marketing Conference   2020.11

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    Authorship：Corresponding author   Language：English   Publishing type：Research paper (international conference proceedings)  

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  • Application of Deep Learning to Eye Tracking Video for Estimating Sales Area Where Consumer Looked Reviewed

    Ken Ishibashi, Zhen Li, Katsutoshi Yada

    Proceedings of 34th Annual Conference of the Japanese Society for Artificial Intelligence   1 - 2   2020.6

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    Language：English   Publishing type：Research paper (international conference proceedings)  

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  • Topic Features in Negative Customer Reviews: Evidence Based on Text Data Mining Reviewed

    Zhen Li, Fangzhou Li, Jing Xiao, Zhi Yang

    The Review of Socionetwork Strategies   14 ( 1 )   19 - 40   2020.4

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    Authorship：Lead author   Language：English   Publishing type：Research paper (scientific journal)   Publisher：Springer Science and Business Media LLC  

    DOI： 10.1007/s12626-019-00041-5

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    Other Link： http://link.springer.com/article/10.1007/s12626-019-00041-5/fulltext.html

  • What Drivers Repurchase Intention for Smartphone Platform? An Expectation Confirmation Model with Symbolic Meaning Reviewed

    What Drivers Repurchase Intention for Smartphone Platform?, An Expectation, Confirmation Model with, Symbolic Meaning

    Social Behavior and Personality   forthcoming   2020

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    Authorship：Corresponding author   Language：English  

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  • Sales Effects of Online Product Reviews:A Comparison of Two Different Types of Sellers

    Zhen Li

    Journal of Business Administration   93   65 - 79   2019.3

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    Language：English   Publishing type：Research paper (scientific journal)  

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  • Online Purchase Preference and Personal Characteristics: A Moderation Approach Reviewed

    Zhen Li, Avus CY. Hou

    International Journal of Electronic Commerce Studies   10 ( 1 )   1 - 21   2019

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    Language：English   Publishing type：Research paper (scientific journal)  

    DOI： 10.7903/ijecs.1694

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  • How Consumers Perceive Risks in Online Shopping : A Comparison Across Product Classes

    Zhen Li

    Journal of Business Administration   92   39 - 53   2018.11

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    Language：English   Publishing type：Research paper (scientific journal)  

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  • Impact of Online Customer Reviews on Sales Outcomes: An Empirical Study Based on Prospect Theory Reviewed

    Zhen Li, Aoi Shimizu

    The Review of Socionetwork Strategies   12 ( 2 )   135 - 151   2018

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    Language：English   Publishing type：Research paper (scientific journal)  

    DOI： 10.1007/s12626-018-0022-9

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  • Effects of Negative Customer Reviews on Sales : Evidence Based on Text Data Mining Reviewed

    Zhen Li, Fangzhou Li, Jing Xiao, Zhi Yang

    2018 IEEE International Conference on Data Mining Workshops (ICDMW)   2018

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    Language：English   Publishing type：Research paper (international conference proceedings)  

    DOI： 10.1109/ICDMW.2018.00124

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  • The democratisation of luxury and the expansion of the Japanese market, 1960-2010 Reviewed

    Rika Fujioka, Zhen Li, Yuta Kaneko

    Global Luxury: Organizational Change and Emerging Markets since the 1970s   133 - 156   2017.10

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    Language：English   Publishing type：Part of collection (book)   Publisher：Springer Singapore  

    DOI： 10.1007/978-981-10-5236-1_7

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  • Vehicle Ownership and Economic Development Reviewed

    Zhen Li, Ken Ishibashi, Yuta Kaneko, Kei Miyazaki, Hiromi Shioji, Katsutoshi Yada

    Proceedings - Asia-Pacific World Congress on Computer Science and Engineering 2016 and Asia-Pacific World Congress on Engineering 2016, APWC on CSE/APWCE 2016   171 - 180   2017.6

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Institute of Electrical and Electronics Engineers Inc.  

    The purpose of this study is to develop a model to predict the number of vehicles owned in consideration of recent circumstances of emerging countries. In the previous studies, prediction models have been developed from different viewpoints such as energy issue. However, recent growth of the number of vehicles owned in the emerging countries has been more rapid than the predictions. On the other hand, big city in those emerging countries introduced the traffic restriction to prevent aerial pollution from the latter half of 2000s. In this paper, an attempt is made to develop a prediction model based on GDP, income gap and historical transition. Using statistical data of 47 countries from 1952 to 2014, the applicability of the proposed model is verified.

    DOI： 10.1109/APWC-on-CSE.2016.037

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  • Consumer Online Purchase Intention and Product Class

    Zhen Li

    Journal of Business Administration   89 ( 89 )   119 - 130   2017.3

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    Language：Japanese   Publishing type：Research paper (scientific journal)  

    CiNii Books

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  • 視線追跡データに基づいたネットワーク外部性効果の検証 Reviewed

    Zhen Li

    Communications of the Operations Research Society of Japan   62 ( 12 )   782 - 788   2017

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    Language：Japanese   Publishing type：Research paper (scientific journal)  

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  • Does the Existence of Private-Label Brands Really Impede National Brands Sales? Empirical Evidence Based on POS Data Reviewed

    Zhen Li, Katsutoshi Yada

    2016 International Conference of Asian Marketing Associations   1 - 17   2016.10

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    Language：English   Publishing type：Research paper (international conference proceedings)  

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  • Shop area visit ratio, stay time, and sales outcomes: In-depth analysis based on RFID data Reviewed

    Zhen Li, Ken Ishibashi, Keiji Takai, Katsutoshi Yada

    2015 2nd Asia-Pacific World Congress on Computer Science and Engineering, APWC on CSE 2015   2016.5

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Institute of Electrical and Electronics Engineers Inc.  

    Prior research identifies that «visit» and «stay» relate positively to individual's purchase outcome. However, the mechanism that how do these two factors affect sales outcomes at an aggregated level is still unclear. This study posits that shop area visit ratio leads to sales outcomes through the effects on stay time, and the influence paths of shop area visit ratio and stay time on sales outcomes differ across products. To further clarify the mechanism, we propose a mediation model, to study how shop area visit ratio and stay time affect purchasers ratio and purchase volume. The data in our study are used from ratio frequency identification (RFID) technology, and matched with point-of-sale (POS) data. The major result suggests that for «selected products», the two sales outcomes (i.e., purchasers ratio and purchase volume) are mainly determined by stay time, while for «planned products», which depends more on shop area visit ratio than stay time. This finding can help retailers to visualize the process of customers' in-store shopping, and to better understand the importance of shop area visit ratio and stay time.

    DOI： 10.1109/APWCCSE.2015.7476231

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  • A Study on the Simultaneous Relationship between Sales Volume and Customer Reviews in China's B2C Online Markets Reviewed

    Zhen Li

    Proc. of 2015 International Conference of Asian Marketing Associations   193   2015.10

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    Language：English   Publishing type：Research paper (international conference proceedings)  

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  • An Empirical Study on Consumer Buying Behavior in Internet Shopping Reviewed

    Zhen Li

    Kobe University   2015.3

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    Language：English   Publishing type：Doctoral thesis  

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  • A Hierarchical Comparison on Influence Paths from Cognitive & Emotional Trust to Proactive Behavior Between China and Japan Reviewed

    Pei Liu, Zhen Li

    PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND HIGHER EDUCATION   28   31 - 35   2015

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：ATLANTIS PRESS  

    Little research examined how and why cognitive and emotional trust in supervisor influence employees' proactive behavior (PB). The following findings were obtained by applying a hierarchical cross-national comparison framework on influence path to Chinese and Japanese samples: 1) the confirmatory cross-national comparisons on higher-order level pathways confirmed that in both China and Japan, the influence of cognitive trust on PB is mediated by prospects of performance and growth, and the influence of emotional trust on PB is mediated by warmth and happiness; 2) the exploratory cross-national comparison on lower-order level pathways revealed that the detailed structures of the two pathways were not much different between China and Japan, except in the depending willingness dimension of emotional trust; 3) finally, by comparing the findings of 1) and 2), we attempted to distinguish the inevitable parts and cultural peculiar parts within the two pathway.

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  • Theoretical Ideas on the Functions of Cognitive and Emotional Trust: A Cross-National Comparison between China and Japan based on IRT Reviewed

    Pei Liu, Zhen Li

    2015 INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT AND SYSTEMS ENGINEERING (EMSE 2015)   332 - 338   2015

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：DESTECH PUBLICATIONS, INC  

    In this paper, we developed two theoretical ideas to systematically explain how cognitive trust and emotional trust differ in function. We proposed that (1) the function of cognitive trust is to secure the productivity of social exchange relationship (SER) by focusing on the outcome of exchange from the perspective of "gains and losses," whereas (2) the function of emotional trust is to build up a base of the long-term relationship by focusing on the exchange process itself from the perspective of "maintaining SER." Two hypotheses derived from the two ideas were supported by Chinese and Japanese samples. In addition, this paper also made a cross-national comparison of the two trusts and drew some novel insights through interpreting the parameter in Item Response Theory (IRT) models from social psychological view.

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Books

  • Rで統計を学ぼう! 文系のためのデータ分析入門

    長島直樹, 石田実, 李振（ Role： Joint author第3部 回帰分析の基礎）

    中央経済社  2017.11  （ ISBN:9784502244117 ）

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    Total pages：260   Language：Japanese   Book type：Textbook, survey, introduction

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  • Global Luxury: Organizational Change and Emerging Markets since the 1970s

    Pierre-Yves Donzé, Rika Fujioka（ Role： Joint author7. The Democratisation of Luxury and the Expansion of the Japanese Market, 1960-2010）

    Red Globe Press  2017.10  （ ISBN:9789811052354 ）

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    Total pages：287   Responsible for pages：133-156   Language：English   Book type：Scholarly book

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Presentations

  • Impacts of Online Reviews on Consumers' Decision-making: A Topic Analysis in Restaurant Services

    Fangzhou Li, Zhen Li, Ken Ishibashi, Shuai Yang

    2020 Global Marketing Conference  2020.11 

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    Event date： 2020.11

    Language：English   Presentation type：Oral presentation (general)  

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  • Effects of Negative Customer Reviews on Sales: Evidence Based on Text Data Mining Invited

    Zhen Li, Fangzhou Li, Jing Xiao, Zhi Yang

    2018 IEEE International Conference on Data Mining  2018.11 

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    Language：English  

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  • Does Increasing Volume of Online Reviews Really Help Sales? An In-depth Analysis Based on Web Crawling Data International conference

    Zhen Li, Chao Fan, Lin Huang

    38th ISMS Marketing Science Conference  2016.6 

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    Language：English   Presentation type：Oral presentation (general)  

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  • Complementary Relationship between Private Brands and National Brands: Empirical Evidence Based on POS data International conference

    Zhen Li, Katsutoshi Yada

    38th ISMS Marketing Science Conference  2016.6 

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    Language：English   Presentation type：Oral presentation (general)  

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  • Does the Existence of Private-Label Brands Really Impede National Brands Sales? Empirical Evidence Based on POS Data

    Zhen Li, Katsutoshi Yada

    2016 International Conference of Asian Marketing Associations  2016 

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    Language：English   Presentation type：Oral presentation (general)  

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  • Vehicle Ownership and Economic Development

    Zhen Li, Ken Ishibashi, Yuta Kaneko, Kei Miyazaki, Hiromi Shioji, Katsutoshi Yada

    3rd Asia- Pacific World Congress on Computer Science and Engineering  2016 

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    Language：English   Presentation type：Oral presentation (general)  

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  • Shop Area Visit Ratio, Stay Time, and Sales Outcomes: In-depth Analysis Based on RFID Data International conference

    Zhen Li, Ken Ishibashi, Keiji Takai, Katsutoshi Yada

    2nd Asia-Pacific World Congress on Computer Science and Engineering  2015.12 

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    Language：English   Presentation type：Oral presentation (general)  

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  • Why Do Retailers End Price Promotions: A Study on Duration and Profit Effects of Promotion International conference

    Zhen Li, Katsutoshi Yada

    IEEE 15th International Conference on Data Mining Workshops  2015.11 

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    Language：English   Presentation type：Oral presentation (general)  

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  • A Study on the Simultaneous Relationship between Sales Volume and Customer Reviews in China's B2C Online Markets International conference

    Zhen Li

    2015 International Conference of Asian Marketing Associations  2015.11 

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    Language：English   Presentation type：Oral presentation (general)  

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  • The Moderating Role of Consumer Heterogeneity on Two Objectives for Online Purchase: Saving Money and Saving Time International conference

    Zhen Li, Yumei He

    19th Pacific Asia Conference on Information Systems  2014.6 

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    Language：English   Presentation type：Oral presentation (general)  

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  • How Consumer Heterogeneity Moderates Time Effects on Online Purchase Decisions: An Empirical Analysis International conference

    Zhen Li, Lin Huang

    2014 International Conference of Asian Marketing Associations  2014.3 

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    Language：English   Presentation type：Oral presentation (general)  

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Awards

  • Yoshida Hideo Research Grant Award

    2024.11   Yoshida Hideo Memorial Foundation   Impacts of Ad Appeals and Social Media Tie Strength on In-feed Native Advertising Effectiveness: Insights Based on Diverse Experimental Data

    Zhen Li, Katsutoshi Yada, Keiji Takai, Ken Ishibashi

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Research Projects

  • A Study of Cognitive Processes in Investor Decision Making Using Eye Tracking

    Grant number：22H00888  2022.4 - 2026.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research  Grant-in-Aid for Scientific Research (B)

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    Grant amount：\16640000 （ Direct Cost: \12800000 、 Indirect Cost：\3840000 ）

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  • The impacts of in-feed native ads on consumers' engagement

    2022.4 - 2024.3

    Yoshida Hideo Memorial Foundation  Research Grants 

    Zhen Li, Katsutoshi Yada, Keiji Takai, Ken Ishibashi

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    Authorship：Principal investigator 

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  • An in-depth study on the relationship between e-word-of-mouth and consumer behavior based on natural language processing

    Grant number：21K13386  2021.4 - 2025.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research  Grant-in-Aid for Early-Career Scientists

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    Grant amount：\4550000 （ Direct Cost: \3500000 、 Indirect Cost：\1050000 ）

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  • 視線追跡データの解析に基づくオンライン市場のマーケティング効果のモデル推定

    2017.4 - 2020.3

    日本学術振興会  科学研究費助成事業（若手研究B） 

    李 振

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    Authorship：Principal investigator  Grant type：Competitive

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  • パスデータの融合による研究フロンティアの創出

    2016.4 - 2021.3

    日本学術振興会  科学研究費助成事業（基盤研究A） 

    矢田 勝俊

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    Grant type：Competitive

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  • Dynamic Modelling on Consumer Buying Behavior Based on Objective Panel Data

    2015.4 - 2017.3

    Japan Society for the Promotion of Science  Grant-in-Aid for Research Activity Start-up 

    LI Zhen

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    Authorship：Principal investigator  Grant type：Competitive

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  • Dynamic Analysis on Consumer Online Buying Behavior

    2015.4 - 2016.3

    Research Institute of Advanced Management  Grant-in-Aid for Young Scientists 

    LI Zhen

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    Authorship：Principal investigator  Grant type：Competitive

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