Organization
Faculty of Business and Commerce Professor
Title
Professor
External link
CHIBA,Takahiro
Degree
-
修士（商学） ( 2011.3 )
Research Areas
-
Humanities & Social Sciences / Commerce
Papers
-
Consumer Satisfaction and Extension Intention with Streaming Media Services Reviewed
Takahiro Chiba, Ryohei Kitazawa
Quarterly Journal of Marketing 44 ( 1 ) 27 - 36 2024.7
-
一定期間一定額かつ利用量に制限がない動画配信サービスに対する消費者反応の規定要因の経験的探究
千葉貴宏
商学論集（関西大学商学部） 68 ( 2 ) 37 - 44 2023.9
-
Consumer Evaluation of Personalized Recommendation Services Reviewed
Takahiro Chiba
Japan Marketing Journal 40 ( 1 ) 19 - 30 2020.6
-
The Effectiveness of Advertising Messages Causing Guilty Pleasure Reviewed
Rei Sagawa, Kyosuke Woo, Miki Ikezawa, Yuya Ogata, Haruka Tohge, Haruna Okamoto, Rintaro Okada, Takahiro Chiba
30 AOP16 - AOP21 2019.8
-
Do Negative E-Reviews Have a Negative Impact on Consumer Product Evaluation? Reviewed
Taiga Sakuramoto, Kaito Mitsuishi, Yuya Nakamura, Nako Tsubota, Ayumi Tsumu, Takahiro Chiba
30 CO3 37 - CO3 43 2019.8
-
How Brand Collaborations Change Customers' Self-Brand Connections to High-Priced Brand Reviewed
野崎光留, 福井ひとみ, 岡﨑 真, 千葉貴宏
Innovation and Sustainability in Marketing (2017 AMA Summer Educators' Conference Proceedings) 28 B32 - B37 2017.8
-
従業員行動への複雑な情報処理を考慮したサービスの失敗に対する顧客反応モデル
千葉貴宏
商学論集（関西大学商学部） 61 ( 3 ) 13 - 24 2016.12
-
Are Superior Services Always Good for Satisfaction Formation? Reviewed
千葉貴宏
Serviceology for Smart Service System - Selected and Edited Papers of the 3rd International Conference on Serviceology 207 - 212 2016.10
-
サービスにおける顧客・従業員・企業の三者間関係
千葉貴宏
経営論集（東洋大学経営学部） 第87号 65 - 76 2016.3
-
An Examination of Mediators Between Satisfaction and Repurchasing
第84号 129 - 138 2014.11
-
A Comprehensive Model of Anxiety in Gift Giving Reviewed
韓 可, 千葉貴宏, 池谷真剛, 小野晃典
International Review of Business Research Papers 5 ( 4 ) 322 - 334 2009.6
Presentations
-
The Effects of Packaging Color on Consumer Behavior
伊山紗矢, 下平莉子, 長谷田彩乃, 升岡穂乃実, 山下真依, 千葉貴宏
2018.8
-
Development of the New Consumers' Demand Model: An Extension of the Bandwagon/Snob Effects
植田章稔, 村岡歩実, 久保涼夏, 田茂井 良, 千葉貴宏
2018.8
-
Effective Visual Conditions of Consumer Goods: Focusing on Package Color and Various Factors
伊山紗矢, 下平莉子, 長谷田彩乃, 升岡穂乃実, 山下真依, 千葉貴宏
2018.8
-
Consumer Attitudes Toward Celebrity Advertising: Analysis Through Balance Theory
有元 遥, 三浦永太郎, 渡辺 栞, 千葉貴宏
2017.4
-
Development of the Long-Term Service Model on Customer Relationships: Consideration of Primary and Secondary Attributes
千葉貴宏
Academy of Marketing Science 2013.7
-
Service Recovery Satisfaction Model with Expectation and Equity Standards
千葉貴宏, 小野晃典
American Marketing Association 2013.2